3.00 Credits
An examination and study of the changing marketing environment from a seller's market to a buyer's market. The course analyzes the global environment concerning product planning, pricing, channels of distribution, and promotion, in addition to concepts involving strategy, quality, ethics, and global competition. (Spring) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D-
Prerequisite:
MKTG 3010