Course Search Results

  • MKTG 3930: Integrated Marketing Communication (IMC)

    3.00 Credits
    Southern Utah University

    Concerns the development and management of integrated marketing communications programs, including advertising, sales promotions, public relations/publicity, personal selling, and direct marketing. (Fall, Spring) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D- Registration Restriction(s): None Prerequisite:    MKTG 3010
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  • MKTG 4100: Market Research and Strategy

    3.00 Credits
    Southern Utah University

    This course develops skills in survey research methods as well as research using secondary data. In addition to research of current market conditions, the student will learn to use data to create a strategic plan of action for market penetration, augmentation of market share, product development, or whatever the need may be. The strategic analysis portion will draw heavily on game theory as applied to economic and business analysis. (Fall) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D- Registration Restriction(s): None Prerequisite:    MKTG 3010
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  • MKTG 4200: Digital Marketing

    3.00 Credits
    Southern Utah University

    This course focuses on a theoretical understanding of the Internet marketplace and on the critical skills necessary to perform daily functions in the area of digital marketing. Topics covered include search engine optimization, search engine marketing, online advertising, web analytics, email marketing, social media, and reputation management. (Fall, Spring) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D- Registration Restriction(s): None Prerequisite:    MKTG 3010
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  • MKTG 4750: Business to Business (B2B) Marketing

    3.00 Credits
    Southern Utah University

    This course provides a managerial introduction to the strategic and tactical aspects of business marketing decisions and marketing channel strategy. Students examine the strategic concepts and tools that guide market selection, successful differentiation in business markets, and supply chain management. A mixture of lectures, discussions, cases, videos, and readings are used to examine how product and service decisions are designed to deliver the B2B value proposition, how pricing captures customer value, how value is communicated to and among customers, and how marketing channels are used to make this value accessible to target customers. Students will compare and contrast how the strategic and tactical processes of developing and managing value-generating relationships differ between B2B and B2C markets. Students will also gain understanding of how to manage channel power, conflict, and relationships. (Fall) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 Prerequisite Min Grade: D- Registration Restriction(s): None Prerequisite:    MKTG 3010
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  • MKTG 4890: Internship

    1.00 - 12.00 Credits
    Southern Utah University

    Description unavailable. (Fall, Spring) [Pass/Fail] Prerequisite(s): Department Chair permission Repeatable for Add'l Credit? Yes - Total Credits: 12 Registration Restriction(s): None
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  • MKTG 4900: Special Topics

    1.00 - 3.00 Credits
    Southern Utah University

    Description unavailable. (Fall, Spring) [Graded (Standard Letter)] Repeatable for Add'l Credit? Yes - Total Credits: 6 Registration Restriction(s): Acceptance into the School of Business OR permission from a School of Business advisor OR have an approved Marketing minor
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  • MKTG 4930: Advanced Sales Techniques and Strategies

    3.00 Credits
    Southern Utah University

    This course blends the critical aspects of personal selling with the art and science of managing a sales force. Included are coverage of selecting, training, and evaluating salespeople; compiling a sales forecast and sales budget; and ethical and legal issues. (Spring) [Graded (Standard Letter)]Prerequisite(s): MKTG 2930 - Prerequisite Min. Grade: D-Registration Restriction(s): None Prerequisite:    MKTG 2930
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  • MKTG 4950: Marketing Management

    3.00 Credits
    Southern Utah University

    The marketing capstone course. The overall function from a managerial viewpoint. Provides an opportunity to integrate marketing concepts and frameworks. Should be taken in last semester. (Spring, Summer - As Needed) [Graded (Standard Letter)] Prerequisite(s): FIN 3250 and MGMT 3180 and MKTG 3010 and MKTG 4100 and MKTG 3930 - Prerequisite Min. Grade: D- Registration Restriction(s): None Prerequisite:    FIN 3250 A MGMT 3180 A MKTG 3010 A MKTG 3030 A MKTG 4100 A MKTG 3930
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  • MKTG 6000: Foundations of Marketing and Marketing Research

    3.00 Credits
    Southern Utah University

    Covers the analysis of competitors, consumer, and business markets, and other aspects of the environment, and the development and implementation of appropriate product, pricing, distribution, and promotional strategies. The material covers profit and nonprofit organizations, and services as well as products. Buyer and competitive behavior, market segmentation, targeting, positioning, and market research, particularly as related to strategic decision making, is emphasized. (As Needed) [Graded (Standard Letter)] Registration Restriction(s): Arts Administration or MBA majors only
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  • MKTG 6200: Marketing

    3.00 Credits
    Southern Utah University

    This course focuses on reinforcing, extending, and applying marketing concepts, principles, and techniques through readings, case studies, and secondary research. (Spring - 1st Session, Summer - 2nd Session) [Graded Letter] Prerequisite(s): MGMT 6100 or advisor permission - Prerequisite Min. Grade: C Registration Restriction(s): MBA majors only Prerequisite:    MGMT 6100
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