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MKTG 6300: Marketing Analytics

3.00 Credits

Southern Utah University

This course provides an overview of the analytics methods used most commonly in current marketing decision making. Students are introduced to common marketing models and the advanced analytics tools available to address the increasingly complex problems facing today's marketers. This course will augment the traditional, well-established marketing research methodology with the most up-to-date research methods used in industry today. (Fall - 1st Session, Spring - 2nd Session) [Graded (Standard Letter)] Prerequisite(s): ANLY 6100 or MKTG 6200 - Prerequisite Min. Grade: C Registration Restriction(s): MBA or MSBA majors only Prerequisite: ANLY 6100 O MKTG 6200

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MKTG 6500: Business to Business (B2B) Marketing

3.00 Credits

Southern Utah University

This course provides a managerial introduction to the strategic and tactical aspects of business marketing decisions and marketing channel strategy. Students examine the strategic concepts and tools that guide market selection, successful differentiation in business markets, and supply chain management. A mixture of lectures, projects, cases, videos, and readings are used to examine how product and service decisions are designed to deliver the B2B value proposition, how pricing captures customer value, how value is communicated to and among customers, and how marketing channels are used to make this value accessible to target customers. Students will compare and contrast how the strategic and tactical processes of developing and managing value-generating relationships differ between B2B and B2C markets. Students will also gain understanding of how to manage channel power, conflict, and relationships. (Spring - 1st Session, Summer - 2nd Session) [Graded (Standard Letter)] Prerequisite(s): MKTG 6200 - Prerequisite Min. Grade: C Registration Restriction(s): MBA or MSBA majors only Prerequisite: MKTG 6200

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MKTG 6890: Internship

1.00 - 12.00 Credits

Southern Utah University

Description unavailable. (As Needed) [Pass/Fail] Repeatable for Add'l Credit? Yes - Total Credits: 12 Registration Restriction(s): None

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MKTG 6930: Integrated Marketing

3.00 Credits

Southern Utah University

Explores key marketing strategies related to communicating value regarding products and services through cases, readings and research. Topics include: promotion campaign management, traditional and digital advertising, sales promotion, direct marketing, and public relations. (Fall - 2nd Session, Summer - 1st Session) [Graded (Standard Letter)] Prerequisite(s): MKTG 6200 - Prerequisite Min. Grade: C Registration Restriction(s): Admission into the MBA program Prerequisite: MKTG 6200

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MUED 6010: Professional Development in Music Education

1.00 - 2.00 Credits

Southern Utah University

Students will complete a professional development workshop and compile a notebook of materials that includes handouts and a summary/critique of each session. One (1) credit per 12 hours of workshops attended. (Fall, Spring, Summer) [Graded (Standard Letter)] Repeatable for Add'l Credit? Yes - Total Credits: 3 Registration Restriction(s): Master of Music Education majors only

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MUED 6030: Research in Music Education

3.00 Credits

Southern Utah University

An introduction to professional academic writing and music education research. Students will be exposed to a variety of research approaches and professional journals specific to the field of music education. Students will work towards planning and completing their literature review for their graduate capstone requirement. (Spring [As Needed]) [Graded (Standard Letter)] Registration Restriction(s): Master of Music Education majors only

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MUED 6110: Music Theory Pedagogy

2.00 Credits

Southern Utah University

A graduate course in music theory, students will review music theory concepts and examine pedagogical approaches to teaching high school AP theory courses. (As Needed) [Graded (Standard Letter)] Registration Restriction(s): Master of Music Education students only

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MUED 6120: Graduate Seminar in Music History

2.00 Credits

Southern Utah University

In this course students will increase their fluency in the history of Western music by learning how to write and speak about the subject proficiently, knowledgeably, and persuasively. Required for Master of Music Education students. (Summer - Odd Years) [Graded (Standard Letter)] Registration Restriction(s): None

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MUED 6210: Curriculum Organization in Music Education

3.00 Credits

Southern Utah University

The philosophical, political, and practical bases of music curriculum design. Students will learn to integrate curriculum, theory, and practice by applying their studies in this course to practical curriculum development projects for their individual teaching situations. (Summer - Even Years) [Graded (Standard Letter)] Registration Restriction(s): None

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MUED 6220: Music Teaching and Learning

3.00 Credits

Southern Utah University

An investigation of the philosophical and practical theories involving student music teaching and learning. Students will learn to integrate different teaching and learning theories into practice by applying their studies in this course to specific lessons for their individual teaching situations. Student assessment for music courses will be also be investigated. To enroll, students must be admitted to the Master of Music Education program. (Summer - Odd Years) [Graded (Standard Letter)] Registration Restriction(s): None

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