Course Search Results

  • COMM 4000: Research for Comm Careers

    3.00 Credits
    Southern Utah University

    The course emphasizes research appropriate for understanding, data gathering and analysis in various communication settings. An emphasis is placed on message analysis, interviewing, surveys, focus groups, content analysis, social marketing methods, and experimental design. (Fall, Spring, Summer) [Graded (Standard Letter)] Prerequisite(s): COMM 3100 - Prerequisite Min. Grade: C- Prerequisite:    COMM 3100 O COMM 4350 O COMM 4050
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  • COMM 4030: Social Media Management

    3.00 Credits
    Southern Utah University

    This course focuses on how to use and process user-generated content (UGC), organization of social media posts, and big data information to make analyses, recommendations, optimizations, and predictions for brand constructions on social media. By using case studies, usability tests, eye-tracking technology, and social media plan projects, students will also learn practical steps and response strategies for social media-based branding and crisis management. (Spring, Summer) [Graded (Standard Letter)] Prerequisite(s): COMM 1030 and COMM 2030 - Prerequisite Min. Grade: D- Prerequisite:    COMM 1030 A COMM 2030
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  • COMM 4040: Advertising Psychology

    3.00 Credits
    Southern Utah University

    Psychology in advertising has long been used as an effective means to attract people to buy wanted and sometimes unwanted products and services, donate to charity, vote for political candidates, and change people's health-related lifestyles for better or worse. This course will offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss these findings in the context of recent developments in the fields of social and consumer psychology. Through readings, discussions, presentations, and projects, this course will introduce students to theories, concepts, and research concerning the psychology of advertising. (Fall, Spring) [Graded (Standard Letter)]
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  • COMM 4240: Technical Writing

    3.00 Credits
    Southern Utah University

    This course focuses on practical types of writing used in business and industry. Using principles of analyzing and planning to meet the reader's informational needs, students produce proposals, instructions, and the various types of informative and persuasive reports used in organizations. (Fall, Spring, Summer) [Graded (Standard Letter)]
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  • COMM 4260: Media Law

    3.00 Credits
    Southern Utah University

    An overview of legal and ethical considerations for media practitioners. Study areas include but are not limited to libel, privacy, broadcast regulations, advertising regulation, online and social media implications, and First Amendment law. (Fall) [Graded (Standard Letter)]
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  • COMM 4280: Advertising Strategies

    3.00 Credits
    Southern Utah University

    Practical preparation in audience analysis, advertising goals and budgets, creating an effective media plan, and strategic media buying. (Spring) [Graded (Standard Letter)] Prerequisite(s): COMM 3080 - Prerequisite Min. Grade: D- Prerequisite:    COMM 3080
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  • COMM 4501: Conflict Management

    3.00 Credits
    Southern Utah University

    Designed to familiarize students with the many factors that contribute to interpersonal conflicts and the communication skills for productive conflict management or resolution. (Fall) [Graded (Standard Letter)]
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  • COMM 4502: Corporate/Political Speechwriting and Analysis

    3.00 Credits
    Southern Utah University

    The course teaches the fundamental rhetorical skills needed to work as a speechwriter in corporate and political industries. As opposed to writing speeches for themselves, students learn how to embody, through effective language strategies, the characteristics and nuances of other speakers, including their style, cadence, preferred phrases, and tone. They also learn about great speeches from history and what specifically made them effective, so that they can employ similar techniques in their own speechwriting. (Fall) [Graded (Standard Letter)]
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  • COMM 4504: Health Communication

    3.00 Credits
    Southern Utah University

    The course analyzes messages occurring within the health care industry including: patient-provider interaction, health narratives, avenues for social support, public health campaigns, technology's role in health, and media portrayals. (Spring - Odd Years) [Graded (Standard Letter)]
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  • COMM 4506: Family Communication

    3.00 Credits
    Southern Utah University

    Family Communication examines the foundations and framework of basic family processes and family systems, including problematic issues in family communication, stress, divorce, health, critical listening, and thinking habits. (Spring) [Graded (Standard Letter)]
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